DATA, TRACKING & PERFORMANCE ANALYTICS
Turn Your Data into More Reliable Decisions
We build reliable measurement systems for your marketing and business performance so you can understand your results, identify opportunities and make better decisions.
STANDARDS DE LIVRAISON
98/100
Indice de performance & optimisation globale
< 1.5s
Vitesse / Core Web Vitals
100%
Tracking GA4 / GTM
Sur-mesure
Code & Stratégie Clean
The Challenge: Making Decisions with Incomplete or Scattered Data
When marketing, sales and behavioral data are poorly configured or spread across multiple tools, it becomes difficult to understand where results come from and identify which actions are actually driving performance.
Our Approach: A Clear and Actionable Data Infrastructure
We audit your tracking setup, structure your events, connect your main data sources and build dashboards that make performance monitoring and decision-making easier.
MÉTHODOLOGIE
Our Process, Step by Step
01
Existing Tracking Audit
We review your measurement configuration, events, conversions and data consistency to identify errors and areas for improvement.
02
Tracking & Conversion Setup
We configure the key events and conversions required to better measure actions performed by users on your website and campaigns.
03
Decision-Making Dashboard
We centralize essential performance indicators into clear dashboards to simplify marketing and business performance monitoring.
04
Performance Analysis & Optimization
We analyze user journeys, conversions and results to identify friction points and opportunities for improvement.
OUR GROWTH CHANNELS
Digital Solutions Designed to Grow Your Business
An integrated approach combining strategy, acquisition, content, data and development to turn your digital presence into measurable business results.
Conversion Tracking & Analytics
Measure key interactions and conversions on your website to better understand visitor behavior and campaign performance.
Dashboards & Business Intelligence
Centralize your marketing and business KPIs in clear dashboards to make performance monitoring and business management easier.
Marketing Attribution
Analyze the contribution of different channels and campaigns to better understand their role throughout the conversion journey.
GA4 & Event Tracking
Structure the tracking of important website events to obtain more consistent and actionable data.
Conversion Rate Optimization
Identify the stages of the customer journey where users drop off and test improvements designed to make conversion easier.
CRM & Business Data Integration
Connect your marketing and business data when the tools you use support the required integrations to gain a more complete view of acquisition and customer performance.
FAQ
Frequently Asked Questions
Server-side tracking processes certain data on the server rather than relying entirely on the browser. It can improve measurement robustness in some environments and should be implemented in compliance with applicable privacy and data protection requirements.
Depending on your business, we can track traffic sources, conversions, leads, acquisition costs, revenue, conversion rates and other indicators required to manage your activity.
Yes, when the tools you use provide the necessary integrations. The objective is to connect marketing and sales data to obtain a more complete view of the customer journey.
Ready to scale with Nexsetia?
Let's discuss your goals and build your tailored action plan.
+212 6 55 76 00 65
nexsetia@gmail.com
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